P29: We shall strive to do also whatever we imagine mena to look on with Joy, and on the other hand, we shall be averse to doing what we imagine men are averse to.

Dem.: From the fact that we imagine men to love or hate something, we shall love or hate it (by P27), i.e. (by P13 S), we shall thereby rejoice in or be saddened by the thing’s presence. And so (by P28) we shall strive to do whatever we imagine men to love, or to look on with Joy, etc., q.e.d.

Schol.: This striving to do something (and also to omit doing something) solely to please men is called Ambition, especially when we strive so eagerly to please the people that we do or omit certain things to our own injury, or another’s. In other cases, it is usually called human kindness. Next, the Joy with which we imagine the action of another by which he has striven to please us I call Praise. On the other hand, the Sadness with which we are averse to his action I call Blame.